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THE CONSUMER IS ALWAYS RIGHT: BOOKING-DOT-WHAT, BOOKING-DOT-TRADEMARKED

JIPL Online

If the title sounds familiar, you are part of the reason Booking.com successfully trademarked “Booking.com” while paving the way for owners of similar marks to receive trademark protection. ii] Further, the Court barred a per se rule that a “generic.com” mark is automatically generic and thus cannot be trademarked. The Decision.