sounds-colors-scents-and-other-nontraditional-trademarks 
Erik K Pelton
MAY 9, 2022
The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks.
Erik K Pelton
NOVEMBER 16, 2021
Nontraditional trademarks are becoming more prevalent, and in this episode details the sounds, colors, scents, shapes, and other types. Did you realize that the pinstripes of the New York Yankees are a registered trademark? Nontraditional marks are one Erik’s favorite … Continue reading ?
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