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SPIN Trademark Has Peloton Wrapped Around the Axel

The IP Law Blog

This is commonly referred to as Genericide. Genericide does not happen overnight and mark owners whose marks are at risk of falling victim to “genericide” need to be active in preventing it. Scott discusses this topic with Josh Escovedo in an episode of The Briefing by the IP Law Blog.

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Fanciful Trademark: A Comprehensive Explanation

LexBlog IP

If a fanciful trademark becomes “ famous ” for a service or product, the associated fame and common use may cause “genericide” (i.e., Because trademark protection cannot extend to generic marks, this is known as genericide – i.e., the death of a mark by generic use. death by generic use).