Remove trademark-lessons-from-a-swiftie
article thumbnail

Trademark Lessons from a Swiftie

Erik K Pelton

The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. And a trademark application has a lot of elements that go into it: the drawing, the description of goods and services, the dates of use, the evidence of use, the ownership. She is an expert at trademarks.

Trademark 130