trademark-registration-the-whole-is-greater-than-the-sum-of-its-parts 
Erik K Pelton
FEBRUARY 28, 2022
The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. I don’t know where the phrase “ the sum is greater than the parts ” came from, but I do know that it has many applications.
Erik K Pelton
OCTOBER 20, 2021
There are numerous benefits to trademark registration. Each is critically important, but when all of them are put together, it creates a trademark fortress. In this episode Erik explains why, when it comes to trademark registration and protection, the whole is greater than the sum of its parts.
Corsearch
AUGUST 30, 2023
We’ve put together a comprehensive glossary of trademark terms for both seasoned practitioners and those that are new to the field. Whether you’re interested in trademark screening, searching, clearance, registration, or watching, refer to this glossary of key terms to help you in your day-to-day role.
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