2004 Contracts Marketing Personality Rights 
IP and Legal Filings
NOVEMBER 23, 2023
Case Study 2- Cristiano Ronaldo (6) In mid-June of 2015, Cristiano Ronaldo sells his image rights to Peter Lim, who is the owner of Mint Media Company and opposing La Liga club Valencia. Hence Cristiano Ronaldo’s Publicity rights were bagged by Mint Media for 6 years. iv] The Copyrights Act, 1957. [v]
SpicyIP
JULY 19, 2021
She highlights that the emphasis is on investing only in royalty revenue and not buying the artist’s rights or retaining control over their work. NFTs (Non-fungible tokens), which act as a certificate of ownership for whatever the creator puts up for sale, allow artists to set their preferred terms of contract while making sales.
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