2004 Copyright Personality Rights Privacy 
IP and Legal Filings
NOVEMBER 23, 2023
Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personal brand. Publicity, such as character, reputation and personal brand, will be protected under various statutes, such as the Copyright Act 1957 and the Trade Marks Act 1999. iv] The Copyrights Act, 1957. [v]
SpicyIP
JULY 19, 2021
Adyasha notes that while the Copyright Act deems the producer of a film as its author, that doesn’t imply that author and copyright owner would necessarily remain the same perpetually. She highlights that the Court refused to afford post mortem protection to personality rights of the actor. 14 July, 2021].
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