43(B)log

OCTOBER 1, 2021

Whole Foods began purchasing small quantities of basil from them and selling the product in Whole Foods Market stores in the San Diego area in 2007. False advertising: Plaintiffs didn’t plausibly plead a false or misleading statement in a commercial advertisement or promotion.

False Advertising 69

False Advertising Advertising Advertising Marketing 69

43(B)log

OCTOBER 1, 2021

This is consistent with trademark doctrine, which considers misspellings identical in meaning because consumers can't necessarily spell.) Kellogg USA, 2007 WL 4766060 (C.D. 19, 2007), which held that the “Froot” in “Froot Loops” was not misleading in part because it “appear[ed] in the trademarked name of the cereal, not.

Trademark 45

Trademark False Advertising Advertising Advertising 45

43(B)log

AUGUST 12, 2021

In 2007, ANSI approved windshield industry repair standards, the Repair of Laminated Automotive Glass Standards (ROLAGS), that stated windshield cracks up to fourteen inches are repairable. Safelite counterclaimed for trade secret theft not related to advertising. can be safe and is viable.”

False Advertising 59

False Advertising Advertising Advertising Marketing 59

Technology & Marketing Law Blog

SEPTEMBER 23, 2021

In 2007, the Ninth Circuit in Perfect 10 v. This leads to a twisted conclusion that dictionaries include trademarks as IP (not surprisingly), so “that inclusion implies the right to publicity by analogy [because] the right of publicity and trademark are close analogues.” I even agree with the latter point!)

Intellectual Property 132

Intellectual Property Trademark Marketing Marketing 132