The Role of Brand Names in Business
azrights
MARCH 23, 2022
One person who clearly didn’t understand this was Mr Gu who set up a Chinese takeaway in Barrow-in-Furness in 2009 using the name China Tang. The Judge disagreed and rejected Mr Gu’s defence of honest concurrent use, holding that Mr Gu had infringed the Claimant’s trademark and should rebrand. For 12 years he used this name.
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