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Marketing and IPR

IP and Legal Filings

This is created through personal contact with the client in connection with the use of services or products, contact with sales or client support, or through brand communication (marketing). In this context, “brand equity” refers to the monetary value of a strong, well-recognized brand.

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Trademark and Its Regulations

IP and Legal Filings

The registration of your product holds enormous significance as it ensures your mark isn’t misrepresented in the market, safeguards your goodwill, ensures control over advertising and branding, and the list can go on. Under The Trademarks Act 1999, a trademark if registered comes to be known as a registered trademark.