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Trademarks and the Metaverse: Imaginary Rights or Real Wrongs?

SpicyIP

World over companies are rushing to protect their trademarks in the online, virtual environment – the metaverse. A list of trademarks applied for in the EU for ‘ downloadable virtual goods’ and ‘online virtual services’ was recently published by The IPKat here. Image from here. Feb 22, 2022. Dec 21, 2021.

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The EU resolves doubts surrounding the protection of trademarks in relation to NFTs

Garrigues Blog

Non-fungible tokens, or NFTs, have come to hold a fundamental place in the digital universe and, specifically, in the so-called Web3. Although at present NFTs are scarcely used beyond mere collectibles, the growing interest in the metaverse is making non-fungible tokens extremely useful assets in our virtual lives.

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Virtual Fashionistas: How can you protect fashion that you can’t touch?

Garrigues Blog

They will simply get a file sent to their phone, enabling them to download the item for use in the metaverse , i.e. the virtual world. The auction of NFT ( non-fungible tokens ), which we addressed in this post , comprising wearable works of digital art, has revolutionized the trademark industry.

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Trademarks And the Metaverse

IP and Legal Filings

This demonstrates the succinctness and simplicity of the Metaverse’s trademarking mechanism. Their rights will be protected thanks to the metaverse brandstrademarks. By deterring rip offs, trademarks safeguard a company’s identity and the repute of its brand(s), especially in the Metaverse.