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‘Fear of God’ and their Fear of Counterfeit: Taking Legal Action Against Fake E-commerce Sites

IPilogue

On July 26, 2021, the fashion brand ‘Fear of God’ publicized that they had filed a trademark and counterfeit lawsuit in Illinois in early July against several e-commerce sites operating in China. Another avenue is fighting e-commerce with what feeds it: technology and big data. million worth of fake goods in 2016.