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Brands to the Metaverse and Beyond! Part 1…

The IPKat

We’ve had Decentraland’s ‘ Metaverse Fashion Week ’, where attendees could buy wearable NFTs (Non Fungible Tokens, non-interchangeable digital assets stored on a blockchain), PrettyLittleThing’s first virtual model (launched to a mixed reaction), and the entry of Shiba Inu coin ('SHIB' – an alternative to Dogecoin) into the Metaverse.

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Trademarks and the Metaverse: Imaginary Rights or Real Wrongs?

SpicyIP

A list of trademarks applied for in the EU for ‘ downloadable virtual goods’ and ‘online virtual services’ was recently published by The IPKat here. Image from here. World over companies are rushing to protect their trademarks in the online, virtual environment – the metaverse. Feb 22, 2022. Dec 21, 2021.

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How can Fashion Brands feel more protected in the Metaverse?

Olartemoure Blog

Fashion is not the exception , and different brands have become involved in the meta world. The virtual universe Decentraland hosted in March 2022, the first Metaverse Fashion Week which was a success, as it featured more than 70 brands, artists and designers. Patent and Trademark Office (USPTO).

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The EU resolves doubts surrounding the protection of trademarks in relation to NFTs

Garrigues Blog

Non-fungible tokens, or NFTs, have come to hold a fundamental place in the digital universe and, specifically, in the so-called Web3. Although at present NFTs are scarcely used beyond mere collectibles, the growing interest in the metaverse is making non-fungible tokens extremely useful assets in our virtual lives.

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Decentralized Domains: Metaverse Land Grab

LexBlog IP

Many IP owners have discovered unauthorized use of their brands in the metaverse. This post will focus on decentralized domain names and why trademark owners should understand what they are and perhaps even consider registering some for their brands. eth or [brand].crypto NFTs are relevant far beyond retailers and artists.

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Decentralized Domains: Metaverse Land Grab

IP Intelligence

Many IP owners have discovered unauthorized use of their brands in the metaverse. This post will focus on decentralized domain names and why trademark owners should understand what they are and perhaps even consider registering some for their brands. . eth or [brand].crypto NFTs are relevant far beyond retailers and artists.

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Virtual Fashionistas: How can you protect fashion that you can’t touch?

Garrigues Blog

They will simply get a file sent to their phone, enabling them to download the item for use in the metaverse , i.e. the virtual world. The auction of NFT ( non-fungible tokens ), which we addressed in this post , comprising wearable works of digital art, has revolutionized the trademark industry.