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Principal Cynthia Walden and Associate Sarah Kelleher Author World Intellectual Property Review Article “Selling the Intangible in Fashion: What Does It Mean for Trademark Protection?”

Fish & Richardson Trademark & Copyright Thoughts

Principal Cynthia Walden and Associate Sarah Kelleher discuss the non-fungible token (NFT) trend across the fashion industry and what this digital arena means for trademark protection and enforcement. Now, luxury brands and other apparel and consumer goods companies are diving in. PDF copy available.

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Virtual Fashionistas: How can you protect fashion that you can’t touch?

Garrigues Blog

Right now we are living the intangibles revolution: social media, online shopping, on screen greetings, audio messages and meetings via platforms. They will simply get a file sent to their phone, enabling them to download the item for use in the metaverse , i.e. the virtual world. Now it is the turn of fashion.

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Decentralized Domains: Metaverse Land Grab

IP Intelligence

Many IP owners have discovered unauthorized use of their brands in the metaverse. This post will focus on decentralized domain names and why trademark owners should understand what they are and perhaps even consider registering some for their brands. . eth or [brand].crypto NFTs are relevant far beyond retailers and artists.

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Trademarks And the Metaverse

IP and Legal Filings

Their rights will be protected thanks to the metaverse brands’ trademarks. The Metaverse, like the present social platforms, requires that digital companies adopt a voice fit for the platform and act in a particular manner based on the context. It might be more difficult than ever in the metaverse to police brands.