Maasai Fashion: Indigenous People Vs Corporates
IP and Legal Filings
MARCH 1, 2022
Jaguar Land Rover had used the imagery of the Maasai community to enhance the aesthetics of their advertisement. A shoe company called Masai Barefoot Technology as well used Maasai iconography while launching their brand. The Maasai Brand. This is primarily owing to the lack of economic opportunities reserved for them.
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