Loui Vuitton: In Charge Of 18,000 Intellectual Property Rights
IIPRD
JUNE 29, 2022
Louis Vuitton began the company in 1854 as a luggage manufacturer, but it was his son who developed the brand’s renowned monogram, the interlocking L and V in a floral pattern, in 1896. IP rights are legal tools that a company can use to protect its innovation and creativity. LOUI VUITTON STRATEGY TO PROTECT THEIR IP.
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