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Trademarks and the Metaverse: Imaginary Rights or Real Wrongs?

SpicyIP

A list of trademarks applied for in the EU for ‘ downloadable virtual goods’ and ‘online virtual services’ was recently published by The IPKat here. Image from here. World over companies are rushing to protect their trademarks in the online, virtual environment – the metaverse. Feb 22, 2022. Dec 21, 2021.

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Trade Marks in the Virtual World: Is your Business Well Meta-Versed in Emerging Technology?

LexBlog IP

Introduction Digital technologies such as the metaverse, non-fungible tokens ( NFTs ), blockchain and augmented realities are directly influencing how we cultivate and protect various forms of intellectual property, including trade marks. The more specificity, the better.

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Breaking: Italian court grants first injunction against NFTs infringing trademark rights

LexBlog IP

The cards displayed prominently a number of trademarks owned by Juventus, including the iconic black and white stripes pattern and the contracted version of the club’s name “Juve”, typically used by fans. Key legal takeaways. The judgement by the Court of Rome is notable in a number of respects.

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Trademarks And the Metaverse

IP and Legal Filings

Importance of Registration of Trademarks in the Metaverse Businesses may now reach a larger audience, increase their digital footprint, and increase profits by utilising the Metaverse. The trademark registration safeguards the owner’s rights and establishes the business’s legal standing.