Erik K Pelton
OCTOBER 21, 2020
When it comes to applying to register a trademark and protect a brand, sooner is almost always better than later – and applications can be filed at USPTO even prior to use a name commercially. In this episode, Erik provides more info about the timing of trademark applications. The post Episode 136: When is the Right Time to Register a Trademark?
DuetsBlog
OCTOBER 21, 2020
Hotels, Ice Cream, and Shoes as Canvases for Great Brands. . Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like. . So, let me ask a slightly weirder question: If Nike were an ice cream flavor, what would it taste like? . My guess would be something like a lemon zest sorbet, perhaps. (I’ll look for your best guess in the comments.). .
GDB Firm Blog
OCTOBER 21, 2020
The battle to define the dividing line between two business models (franchisee versus employee) continues in the courts, state legislatures, and federal agencies, as employee activists continue to press the case that certain franchise relationships actually constitute an employment relationship. ? Franchisors need to be aware of the legal developments in this area.
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