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it is unfair to fail to disclose paid promotion/for influencers not to do due diligence on what they promote

43(B)log

They were launched without a “whitepaper”—a roadmap for growth/success. I’ll focus, as usual, on the false advertising bits and ignore the securities law parts. That reliance alone would not give rise to a claim for false advertising. This was, they alleged, a pump and dump scheme.