the-value-of-a-great-slogan-2 
LexBlog IP
OCTOBER 19, 2021
Trademarks are not appropriate because, of course, a recipe is not a brand name, slogan, or logo. Unlike all the above referenced forms of IP protection, a trade secret can be almost any piece of information that derives value for a company, by and because, it is kept secret. Example: The (secret) recipe for KFC Fried Chicken.
43(B)log
JUNE 24, 2022
Relationship to use as a trademark; symmetry b/t types of use that might allow acquisition of rights v. types of use that might infringe? Past issues like TM use and failure to function may appear in a new light through the lens of ornamentality. Janis & Dinwoodie were not fans of symmetry in P v. Could we do something similar in ornamentality?
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