Remove 2004 Remove Advertising Remove Marketing Remove Registering Trademarks
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Use of a trademark as keyword in Google’s Ad Programme amounts to Use and Constitutes Infringement – Delhi High Court

Selvam & Selvam Blog

FAO(OS)(COMM) 2 of 2022), involved a dispute as to whether displaying/ encouraging the use of a registered trademark of the Respondent to display third party’s website links, which were infringing the Respondent’s trademark, amounts to infringement. The Appellants, Google India (P) Ltd., and Agarwal Packers and Movers (P) Ltd.,

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Trademark Infringement in the Digital Age

IP and Legal Filings

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Trademark violation raises significant issues. The registration and management of trademarks was another essential component.

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Effect Of Non-Use Of Trademark

IP and Legal Filings

What Is Non-Use Of Trademark Eventually trademarks serve as effective marketing tools for their owners. It necessitates a lot of effort to establish a mark’s originality and uniqueness, consequently registering a trademark is not a simple process. Co Pvt Ltd.

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IP as Collateral

IIPRD

The risks include unauthorised use and infringement, technological obsolescence, and the marketable nature of IP as collateral. Trademark as Collateral in the US. In addition to registered trademarks at the USPTO, debtors can also pledge common law trademarks, which are trademarks not formally registered.

IP 40
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Trademark for Colours.

IP and Legal Filings

Trademark refers to the cumulation of distinctive sign/symbol, design, or combination which is exclusively associated with the products or services helping the targeted customers identify the same easily. With the fast-growing media and entertainment sector, the era of digital advertising for product branding and selling has also stepped up.