Remove 2004 Remove Advertising Remove Marketing Remove Trademark Law
article thumbnail

Trademark Infringement in the Digital Age

IP and Legal Filings

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Trademark violation raises significant issues. Cybersquatting is another type of trademark infringement.

article thumbnail

Preventing Trademark Infringement or Stifling Healthy Competition? A Look at 1-800 Contacts and its Keyword Advertising Battle

LexBlog IP

It is difficult to remember a time when keyword advertising did not dominate the internet. Most search engines, such as Google, Bing, and Yahoo, maintain keyword advertising programs which allow advertisers to bid on search terms and keywords that drive customers searching for a particular product or service to their website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

influencers aren't advertisers' agents, materiality can be common sense, & more in supplement case

43(B)log

Was this commercial advertising or promotion? Elysium argued that Right of Assembly was “a marketing website for Tru Niagen for which ChromaDex pays commissions to Shelly Albaum for Tru Niagen customers referred through the website.” Thus, any false advertising claim would lie against Albaum, not [directly] against ChromaDex.

article thumbnail

Effect Of Non-Use Of Trademark

IP and Legal Filings

In order to maintain the owner’s rights, a trademark must be used and periodically renewed; otherwise, the proprietor might lose the validity and the right of enforcing the trademark. What Is Non-Use Of Trademark Eventually trademarks serve as effective marketing tools for their owners. Co Pvt Ltd.

article thumbnail

The Sleekcraft Factors and “Reverse Confusion” Trademark Infringement

The IP Law Blog

It has marketed its software under the name “SmartSync” since 2004 and obtained a trademark for SmartSync in 2007. Ironhawk also argued that because Dropbox had previously attempted or explored acquiring it, that Dropbox itself recognized that Ironhawk had a potentially larger market.

article thumbnail

Protection of Domain Name In the Indian Context

Biswajit Sarkar Copyright Blog

In that case, Google was using the plaintiff’s (Bharatmatrimony) trademark for advertising the websites of other matrimonial sites. Unlike UDRP, it is governed by the Arbitration & Conciliation Act, 1996 and hence, binding in the court of law 8. This is because there were several factual questions in dispute.

article thumbnail

Think Keyword Metatags Are Dead? They Are (Except in Court)–Reflex v. Luxy

Technology & Marketing Law Blog

The court starts its trademark analysis nostalgically: “Turn back the clock to the Internet’s nascent age—1999.” The court recounts the perennially problematic Brookfield case and how the 2004 Playboy v. Marketing channels. More Posts About Keyword Advertising. ” (How about this: let’s not).