2004 Branding Marketing Personality Rights 
IP and Legal Filings
NOVEMBER 23, 2023
Publicity rights have attracted considerable recognition in the field of intellectual property rights. Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personal brand. iv] The Copyrights Act, 1957. [v]
SpicyIP
JULY 19, 2021
She highlights that the Court refused to afford post mortem protection to personality rights of the actor. Nishtha emphasises that in determining whether the deceased possessed personality rights enforceable by his heirs, the Court based its reasoning on the intertwining between privacy and publicity rights.
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