IP and Legal Filings
MAY 17, 2024
The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.
Selvam & Selvam Blog
APRIL 5, 2022
When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. But what exactly is moment marketing? However, the concept of moment marketing is not new.
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Intepat
MAY 16, 2023
What are Publicity Rights? Publicity rights or personality rights are rights of an individual to control the commercial usage of their identities, such as name, image, voice, and any similar characteristics. However, for the purpose of public education, the characteristics may be used.
Biswajit Sarkar Copyright Blog
JANUARY 22, 2024
Additionally, a name is a crucial element of personal branding, influencing perceptions, forming first impressions, and conveying character. For renowned figures, the importance of their name extends to public perception, brand identity, and professional success. It distinguishes us and shapes our sense of self.
IP and Legal Filings
NOVEMBER 23, 2023
Publicity rights have attracted considerable recognition in the field of intellectual property rights. Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personal brand.
The IPKat
SEPTEMBER 19, 2022
According to Wanjiru, Machakos University infringed her intellectual property rights, image rights, right to privacy and human dignity by using her photograph (taken by the university during Wanjiru’s graduation) in advertising and marketing of the computer packages courses it offers.
IPilogue
DECEMBER 9, 2021
While the protection of memes remains unclear and unresolved, plaintiffs can claim copyright, trademark, and personality rights in the underlying images. On the flip side, many companies welcome the meme-ification of their brand, because of the free publicity they receive. Is Infringement Even Possible Then? According to s.3(1)
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