IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 84

Trademark Social Media Advertising Advertising 84

IP and Legal Filings

FEBRUARY 16, 2023

In order to maintain the owner’s rights, a trademark must be used and periodically renewed; otherwise, the proprietor might lose the validity and the right of enforcing the trademark. trademark on the grounds of 22 years of non-use. TRA/159/2004/TM/DEL] [iii] K.R vs. M/s Kellog Co. [ii] Beri & Co.

Trademark 52

Trademark Registration Registering Trademarks Advertising 52

LexBlog IP

SEPTEMBER 29, 2022

1 v OHIM , C‑329/02 P, EU:C:2004:532, paragraph 23). In the US, other sound marks include Law & Order ’s ca-chung chung (as Reg. But, as Nick March has said , there is no turning back as “the power of sound to build emotional connections between consumers to brands has become evident.

Trademark 52

Trademark Registration Music Intellectual Property 52