IPilogue

APRIL 26, 2022

based proprietor of the egg-shaped lip balms since 2009 , has failed in its attempt to have the shape of its lip balm registered as a three-dimensional (“3D”) trademark before the European Union Intellectual Property Office (“EUIPO”). EOS applied for the mark’s registration in a black and white colour scheme in 2016.

Social Media 119

Social Media Registration Marketing Marketing 119

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. The accessibility of Internet markets and the ease with which information may be shared have given rise to new opportunities for trademark infringement.

Trademark 86

Trademark Social Media Advertising Advertising 86

IP and Legal Filings

SEPTEMBER 14, 2023

The hypothesis for the study was whether, if the applications for registration of goods contained “green signs” applied to them, they were indicators of the brand being driven by the ideas of sustainability or environmental consciousness. The objective is to mislead the consumers knowing well the marketability of this concept.

Branding 79

Branding Brands Branding Trademark 79

Selvam & Selvam Blog

NOVEMBER 3, 2022

Justice Singh in her order has deliberated the question of whether the registration of the trademark ‘Fly High’ by the plaintiff could prevent the defendant from using the phrase ‘Fly Higher’ in their promotional campaigns. vs Gujarat Co-Operative Milk marketing federation LTD. & Download Order/Judgement.

Trademark 52

Trademark Social Media Registration Registering Trademarks 52

The TTABlog

JUNE 10, 2021

The Board then applied the CAFC's Converse analysis to applicant's evidence: use of the proposed mark since 2007, approximately 250,000 units sold for $3M in revenue, $25,000 spent for advertising, promotion of mark on social media an on its website, and a ranking for several years as the best-selling and highest-rated pellet on Amazon.com.

Advertising 52

Advertising Advertising Social Media Marketing 52

SpicyIP

OCTOBER 16, 2023

While passing the order, the court opined that though JPO does not have a trademark or copyright registration in its favor, it could have never imagined that its logo would be imitated by anyone. POI Social Media Pvt. Humans of Bombay Stories Pvt.

Due Diligence 59

Due Diligence Invention IP Copyright 59