Georgia Supreme Court Blesses Google’s Keyword Ad Sales–Edible IP v. Google
Technology & Marketing Law Blog
FEBRUARY 16, 2022
The court says that trademark law: permits the use of trade names as long as referencing other brand names does not confuse consumers and is not deceptive. More Posts About Keyword Advertising. Competitive Keyword Advertising Claim Fails–Reflex Media v. However, Edible invoked theft law and disavowed consumer confusion.
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