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Marketing and IPR

IP and Legal Filings

A trade name is a name under which a company pursues its business and needs to be distinguished from the entity’s registered or legal name. Many countries require registering a trade name or business name in a special register. New indicators being introduced in the communication are frequently seen in marketing advertisements.

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Importance of Nice Classification

IP and Legal Filings

The Nice Agreement, concluded at Nice in 1957, revised at Stockholm in 1967 and at Geneva in 1977, and amended in 1979, establishes a classification of goods and services for the purposes of registering trademarks and service marks (the Nice Classification).