Commercializing the Personalities of the Dead: The Dangers of the Posthumous Market
IPilogue
JUNE 3, 2022
Junghi Woo is a former IPilogue Content Manager, an IP Innovation Clinic Fellow and a 3L JD Candidate at Osgoode Hall Law School. Pina D’Agostino’s Directed Reading: IP Innovation Program course. A personality right is a proprietary right to recreate one’s self-identity using a person’s name, likeness, image and personality.
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