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Avoiding a Busted Brand: Preventing the Pain of Forced Rebranding through Trademark Registration

LexBlog IP

You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark. Financial Costs : Rebranding can be a significant financial burden. Loss of Brand Equity: Rebranding means letting go of the brand equity that the previous brand had built over time.

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What are the intellectual property rights for startups?

Biswajit Sarkar Copyright Blog

There are several types of IPRs that startups should be aware of: Patents: Patents protect new inventions and grant exclusive rights to the inventor for a limited period. These rights encompass various forms of intangible assets, including patents, trademarks, copyrights, and trade secrets.

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Don’t Get Cheesed – Protect Your Video Game’s Intellectual Property

LexBlog IP

Gaming has even helped drive sound, graphics, control, and processing innovations in personal computing. Note any elements of the game that are particularly new and creative or representative of your brand. and abroad: This essential step strategically files word marks and design marks in the U.S. Amazon, Etsy, Walmart).

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SpicyIP Weekly Review (December 18- December 24)

SpicyIP

From an in-depth discussion on the terms of copyright and translations in India to the recent UK Supreme Court’s order regarding the patentability of inventions by an AI, we had some engaging posts on this blog this week. vs The Controller of Patents & Anr. Inventprise Inc. Pharmacyclics LLC & Anr.