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Trademark Infringement in the Digital Age

IP and Legal Filings

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

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Protecting brands and trademarks on the internet

Biswajit Sarkar Copyright Blog

The growth of internet and internet related facilities have made brands shift a major part of their business online, some generating the entirety of their income through online sales. In this blog, we will see brands and trademarks on the internet and how to protect them from infringement. Domain names and trademarks.

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An unprotected trademark is an unguarded asset

Erik K Pelton

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.

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Avoiding a Busted Brand: Preventing the Pain of Forced Rebranding through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 1 Imagine you’ve been using your business name, logo, or slogan for several years, building a good base of local customers. You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark.

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Ga. Chain Sues Ohio Food Truck Over 'Twisted Taco' Name

IP Law 360

An Atlanta-based Tex-Mex restaurant chain has sued an Ohio food truck in federal court to make it stop using the name Twisted Taco on branding and social media, alleging the small business has infringed its trademark for years and ignored cease-and-desist letters.

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Airline Sues to Stop Popular Web-Scraping Service–American Airlines v. The Points Guy (Guest Blog Post)

Technology & Marketing Law Blog

TPG is a service built around the brand of a world-traveling man sipping champagne in first class, selling to the world his knowledge of the best rewards programs for credit cards and flights. On January 9th, American Airlines sent TPG a cease-and-desist letter. Of course, Facebook objected and sent a cease-and-desist letter.

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Infographic | Anticounterfeiting and Antipiracy in a digital era in Colombia

Olartemoure Blog

If you need brand protection in Colombia, this information might be useful: Colombian Customs’ Authorities issue alerts by email. This way authorities will remember your trademark and provide a way for you to clearly show what your company is doing and what your main products are. Request verification of your account from social media.