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The Rise of Influencer Marketing – Contractual Considerations

IP Tech Blog

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

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IPSC Breakout Session 3, Language and Authorship/ownership

43(B)log

The Right to Speak a Brand: Rethinking the Interaction Between Trademarks and Speech in the Age of Expressive Branding Alvaro Fernandez-Mora Tweak of original mark to convey parody/comment: adictas three cocaine stripes v. Gerhardt: compare right of publicity, moral rights?

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The Rise of Influencer Marketing – Contractual Considerations

LexBlog IP

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

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Non-fungible Tokens: Commercializing Exclusive Digital Art- A Companion Piece

IPilogue

In this piece, I will recapitulate Strickland- Murphy’s exploration of IP ownership of Non-fungible Tokens and expand on recent developments since May. Unique identification is a valuable tool for the many luxury brands and auction houses that have started using the blockchain to sell or auction their products.

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A Look Back at India’s Top IP Developments of 2023

SpicyIP

[Delhi High Court] On May 23, the Delhi High Court passed an interesting jud gement on the issue of ownership of the copyright in a film screenplay and held that the copyright in the screenplay of the film ‘Nayak’, lay with Satyajit Ray and on his demise, with his son Sandip Ray and the Society for Preservation of Satyajit Ray Archives (SPSRA).

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