World IP Day 2021 – Focus on IP and SMEs
azrights
APRIL 22, 2021
I stressed the importance of early IP advice in my first book, Legally Branded published in 2012, and created this animation video to highlight the significance of IP. The new currency in the digital world is information, ideas, know-how, brands, systems, and data. To develop a distinctive brand, you must protect and enforce your IP.
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