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Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

Branding 147
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An unprotected trademark is an unguarded asset

Erik K Pelton

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.

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Trademark Registration works for the owner, even in their sleep

Erik K Pelton

The following is an edited transcript of my video, Why Apply to Register Your Trademark. In fact, I’m certain that happens every single day to thousands of brands when people are coming up with names or clearing names and we never hear about them. It makes for a more compelling cease and desist letter.

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Ten Steps in the Trademark Protection Decathlon

Erik K Pelton

The following is an edited transcript of my video, The Trademark Protection Decathlon. The Summer Olympics got me thinking about what it would take for a decathlon of trademark protection: to be well-rounded and ensure that a brand, a trademark, has covered all the angles and excels at everything. Choose a creative name.

Trademark 147
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Around the IP Blogs

The IPKat

Creator Mason Rothschild revealed in an open letter to Hermès, which he posted on his Instagram account on December 22, that he received a cease-and-desist letter from the French luxury goods brand. Julie Zerbo tells the rest of the story on The Fashion Law. Ireland, Italy and Estonia).

Blogging 126
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Copyrighting The Uncopyrightable – The NSE Saga

SpicyIP

In the last week of October, NSE proceeded to issue cease and desist notices to stock gaming apps to prevent them from using its data in their gaming apps that mirror the real-time trading of shares. To build the forthcoming argument, an analogy is to be drawn between the NSE data and the copy-edited judgments in question in DB Modak.

Copyright 105
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NFT Update:  5 Recent Lawsuits Show a Glimpse into Future Legal Battles Involving NFTs 

LexBlog IP

Following the announcement, Roc-A-Fella’s attorneys sent cease-and-desist letters to SuperFarm and Dash. On February 9, 2022, Rothschild file a motion to dismiss the Complaint, arguing that he had “every right to make and sell art that depict branded products.” However, Damon lacked any individual interest in the copyright. [2]