Remove Brands Remove Fair Use Remove False Advertising Remove Marketing
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TM complainant fails to sink its teeth into unrelated false advertising claims

43(B)log

Vampire Family Brands, LLC v. MPL Brands, Inc., Unsurprisingly, the trademark claims survive a motion to dismiss, but associated false advertising claims don’t. It seems more like a concession of lack of market penetration if you have to rely on your own website and the PTO’s records to show public recognition!]

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WIPIP session 4: ™ & Consumers

43(B)log

Mary Katherine Amerine, Reasonably Careless Consumers in TM & False Advertising How do courts treat consumers in TM and false advertising cases? False advertising uses v different framework: consider the challenged ad as a whole, including disclaimers and qualifying language. Dougies for diapers.

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copying/explicit references let Roblox proceed with dubious (c) claim; Lego should be watching

43(B)log

Its TOS provide that users will not use Roblox content outside of the Roblox Platform, monetize Roblox content, or imply an association with Roblox for their businesses outside of the Roblox Platform. Defendants allegedly marketed the My Avastars dolls with a “code” that could be used in the Roblox platform.

Copying 94
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Chanel reseller can't get summary judgment on whether it talked too much about Chanel

43(B)log

28, 2022) Chanel sued What Goes Around Comes Around (WGACA), alleging trademark infringement, false advertising, false association/endorsement, and related NY GBL claims for deceptive/unfair trade practices and false advertising. Nominative fair use factors: Also for a factfinder. second-hand.

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WIPIP 2022, session 1 (trademark)

43(B)log

Example: Oratone speaker, used to detect flaws in music recording to find how it needs to be balanced. Company claimed to revive an abandoned mark, which allowed them to use marketing materials from the original company and used the original model numbers: leads to a lot of deception. Why not ask AGs to bring the claims?

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TMSR Session 3: Private Actors…and their Machines

43(B)log

Can enshrine things like notice & takedown in © law, but that has effects on the ability to assert fair use. A variant of separating the mark from the brand; not seeing it in all categories, and we may have a world in which some marks—maybe the 1%--are not divided from brands but the others are. Human desire for TMs?

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Dark Patterns Unmasked: Examining Their Influence on Digital Platforms and User Behaviour

SpicyIP

False urgency is a marketing tactic that creates a false sense of scarcity to pressure consumers into making a purchase, often resulting in dark patterns, limited stock, and unexpected delivery. This can lead to trademark infringement, as it involves using another entity’s intellectual property to deceive users.