Brands and Registering Trademarks - Intellectual Property Pulse

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Brands

Registering Trademarks

Use It or Lose It: How to Acquire and Protect your Trademarks

IPilogue

FEBRUARY 8, 2022

Trademarks are an excellent way to protect your brand. Unlike patents or copyrights which protect specific products or works, a trademark distinguishes your company from others. The important thing to remember with trademarks is that they must always function to identify your company as the source of the goods or services.

Trademark

Trademark Registration Registering Trademarks Branding

What is intellectual property (IP)?

Patent Trademark Blog

MARCH 18, 2022

Unlike patents, the role of a trademark is not to signify something new, but rather to indicate the source of the product or service. When consumers see a particular brand, the mark tells them that the product comes from a particular company. Customers might expect to pay more, or less, depending upon the brand of the product.

Intellectual Property

Intellectual Property IP Confidentiality Patent Application

Use It or Lose It: How to Acquire and Protect your Trademarks

What is intellectual property (IP)?

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