Confidentiality Marketing Settlement Trademark Law 
Technology & Marketing Law Blog
FEBRUARY 16, 2022
.” In other words, they sought to establish (using centuries-old chattel-based theft doctrines rather than trademark law) that a trademark owner has the unrestricted right to shut down anyone using their trademarks, even if no consumers are harmed. to see if it could find some soft spot in Georgia state law.
Technology & Marketing Law Blog
MAY 13, 2023
1-800 Contacts * FTC Explains Why It Thinks 1-800 Contacts’ Keyword Ad Settlements Were Anti-Competitive–FTC v. Amazon * More Evidence Why Keyword Advertising Litigation Is Waning * Court Dumps Crappy Trademark & Keyword Ad Case–ONEPul v. Bye, Goff appeared first on Technology & Marketing Law Blog.
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Technology & Marketing Law Blog
NOVEMBER 28, 2022
This is a bad ad buy by Allied, AND it’s a bad trademark enforcement decision by Porta-Fab. As I teach my students, Porta-Fab should have spent its enforcement budget on more marketing instead of more lawyers, which almost certainly would produce a higher ROI than this lawsuit did. Case citation : Porta-Fab Corporation v.
Technology & Marketing Law Blog
AUGUST 30, 2023
Nursing CE Central” is a descriptive mark with “a weak secondary meaning… the plaintiff makes no meaningful showing that the public, or even those in the market in which it competes, readily recognizes its name.” ” Marketing channel. ” Relatedness of goods. The litigants directly compete. Mark similarity.
Technology & Marketing Law Blog
DECEMBER 19, 2021
1-800 Contacts. * FTC Explains Why It Thinks 1-800 Contacts’ Keyword Ad Settlements Were Anti-Competitive–FTC v. Amazon. * More Evidence Why Keyword Advertising Litigation Is Waning. * Court Dumps Crappy Trademark & Keyword Ad Case–ONEPul v. . * Duplicitous Competitive Keyword Advertising Lawsuits–Fareportal v.
Technology & Marketing Law Blog
JULY 25, 2021
If they really wanted to build their business, they could have invested that money into marketing instead of legal fees. Consistent with that, Aliign is spending more marketing dollars to appeal this lawsuit to the Ninth Circuit. LBF (& Vice-Versa). * Trademark Owners Just Can’t Win Keyword Advertising Cases–EarthCam v.
Technology & Marketing Law Blog
JULY 26, 2022
1-800 Contacts. * FTC Explains Why It Thinks 1-800 Contacts’ Keyword Ad Settlements Were Anti-Competitive–FTC v. Amazon. * More Evidence Why Keyword Advertising Litigation Is Waning. * Court Dumps Crappy Trademark & Keyword Ad Case–ONEPul v. . * Duplicitous Competitive Keyword Advertising Lawsuits–Fareportal v.
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