Technology & Marketing Law Blog
SEPTEMBER 9, 2022
Troia wasn’t offering any services at all, but also, note the ad copy–the headline says “horror story” and the text says “They abruptly fired me,” which were pretty good tipoffs to consumers of what they should expect at the link. The post Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet
43(B)log
JANUARY 27, 2023
Spiralverse removed the original paperback glue bindings from the copies it purchased, punched holes in the pages, and installed spiral bindings. Spiralverse listed its modified copies for sale on Amazon at prices of $29.99 Was this literally false? It’s desirable for making it easier to turn pages for performance etc.
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Technology & Marketing Law Blog
NOVEMBER 28, 2022
To many trademark owners, it’s a simple decision to sue when the advertiser includes the trademark in the ad copy. More Posts About Keyword Advertising. Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet So why did I say the case was stupid? 2022 WL 4596646 (C.D.
Technology & Marketing Law Blog
AUGUST 30, 2023
It would be accurate to classify this ruling as another trademark owner loss in a competitive keyword advertising case, despite the fact that the trademark appears in the ad copy. Brown Engstrand * More on Law Firms and Competitive Keyword Ads–Nicolet Law v. That is the most common outcome. LoanStreet v.
Technology & Marketing Law Blog
JANUARY 8, 2024
The court hedges its position about internal search engines, saying there might be confusion if: the trademark owner shows that consumers don’t understand the source of the items listed in the internal search results. the rival included ad copy telling consumers they were buying the trademark owner’s items when they weren’t.
43(B)log
MAY 22, 2023
May 19, 2023) Whereas the timeshare false advertising cases might be making law largely applicable to other timeshare cases, what’s going on in the strip club advertising cases might have somewhat broader implications. The district court concluded that plaintiffs’ false endorsement claims were foreclosed by Electra v.
43(B)log
DECEMBER 1, 2022
Deliberate copying was irrelevant. In a Rogers case, intentional copying alone cannot justify an inference of copying with intent to confuse, even if that can occur in cases that don’t “implicate” the First Amendment. “[I]n This justification is at least consistent with the core idea of trademark law.
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