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it is unfair to fail to disclose paid promotion/for influencers not to do due diligence on what they promote

43(B)log

They were launched without a “whitepaper”—a roadmap for growth/success. It is widely understood that Kardashian is paid for many of her social media posts, and therefore, it should not come as a surprise to any reasonable consumer that she was paid for the June Post given it included the “#AD” disclaimer.