Kashishipr

APRIL 13, 2022

At present, with the immense growth of interconnectivity, along with digital experiences creating augmented reality and virtual reality, many digital marketers and technology experts have given the term ‘Metaverse’ to these new spheres of human interaction. Market Reach & Presence. IP Challenges in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Kashishipr

JUNE 29, 2022

EXCLUSIVITY – An IP asset’s value comes from its owner’s right to exclude others in the market from using it. Moreover, they should remain marketable in the event of bankruptcy or foreclosure. They possess an economic lifespan, can be identified independently, and are transferrable. About Value of an IP Asset.

Intellectual Property 59

Intellectual Property IP Licensing Marketing 59

Kashishipr

SEPTEMBER 22, 2021

The rights that flow from a trademark can be licensed to others to receive royalties for commercialization. Licensing your trademark can be a beneficial business strategy that can not only strengthen the brand but also allow for expansion into new markets. Advantages of Trademark Licensing.

Licensing 105

Licensing Trademark Branding Brands 105

Kashishipr

JULY 14, 2021

The most common example is the Coca-Cola recipe, which is protected since 1891 through trade secret, even though there is a constant fear of it being reverse engineered, in the event of which there is no protection offered through any statute. Conclusion. There are different routes to ensure different degrees of protection.

Intellectual Property 105

Intellectual Property Copyright IP Artistic Work 105

Kashishipr

MAY 5, 2021

It is what gets in easy money and therefore, often termed as a ‘patent shark,’ ‘dealer,’ ‘marketer,’ or ‘pirate.’ These claims are ultimately easier and cheaper for competing companies in the market to settle rather than to litigate.

Patent Troll 98

Patent Troll Patent Inventor Intellectual Property 98

Kashishipr

SEPTEMBER 29, 2021

To initiate securitization, the originator (owner of the IP assets) has to place its assets or the rights to its future revenues (royalties) in a special purpose vehicle or a trust, which then issues securities in the capital market. However, the resale market for intangible assets is instead less formalized since they offer less certainty.

Intellectual Property 105

Intellectual Property IP Marketing Marketing 105

LexBlog IP

JANUARY 22, 2022

Sealing and Registration: Where no opposition was filed against the trademark application, the next stage shall involve payment of the sealing fee in order that the registration certificate may be processed and issued. This is mainly due to the fact that unregistered trademarks are accorded no statutory protection under Nigerian law.

Trademark 52

Trademark Registration Branding Brands 52