influencers aren't advertisers' agents, materiality can be common sense, & more in supplement case
43(B)log
FEBRUARY 17, 2022
In re: Elysium Health-ChromaDex Litigation, No. A whole industry exists of social media influencers, who create their own content touting products and receive commission on sales of those products that stem from their advertising. 17-cv-7394 (LJL) (S.D.N.Y. 11, 2022) This is the main liability opinion.
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