firms evoke-law 
Nelligan Law
OCTOBER 31, 2023
As the franchise evolves, one thing remains undeniable: Chucky will always be the doll that evokes fear and captures imaginations, firmly establishing itself as a cornerstone of horror IP, reinforced by its trademarks and copyrights.
LexBlog IP
DECEMBER 6, 2022
Syed Law made a video explaining arbitrary trademarks. Ideally, you want to convey a feeling or evoke an emotional response from your clients. An investment firm may use the brand BLACKROCK to convey a sense of stability, or an entertainment company may use the term BLIZZARD to create an emotion. Both are successful brands.
IP and Legal Filings
OCTOBER 30, 2023
According to the law, a colour cannot be protected by a trademark if it is deemed “functional,” whether for utilitarian or aesthetic purposes. To evoke specific psychological reactions, a colour might be associated with objects in a metaphorical or figurative sense. WHY THE HASSLE?
Expert insights. Personalized for you.
52 
Let's personalize your content