jingles-can-be-powerful-tools-for-brands 
Erik K Pelton
JULY 3, 2023
The following is an edited transcript of my video The Power of Brand Jingles. A jingles is a form of slogan, but with a tune or sometimes music that accompanies it. Sometimes it can be a series of sounds without words, but when we say jingle, we’re really talking about words to a tune.
LexBlog IP
SEPTEMBER 29, 2022
I start with MGM and Penn State, not because MGM’s registered trademark and Penn State’s common law one are at odds, but because they are two well-known acoustic, or sound (or auditory), marks that can help us understand those sounding off recently about such non-traditional trademarks. ”; see also ILN Today, July 15, 2021.
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