Erik K Pelton

MAY 16, 2023

The following is an edited transcript of my video The Value of a Great Slogan. Slogans are powerful tools that tell consumers about your brand. The best slogans are fun, memorable, catchy, and communicate something important or unique about the brand. Here’s a few examples of great slogans.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

MAY 24, 2022

A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one. The post The Value of a Great Slogan appeared first on Erik M Pelton & Associates, PLLC. A good slogan can be a tremendous asset for a brand.

Branding 140

Branding Brands Branding 140

LexBlog IP

OCTOBER 19, 2021

Trademarks are not appropriate because, of course, a recipe is not a brand name, slogan, or logo. Unlike all the above referenced forms of IP protection, a trade secret can be almost any piece of information that derives value for a company, by and because, it is kept secret. Example: The (secret) recipe for KFC Fried Chicken.

IP 52

IP Copyright Trademark Advertising 52

Kashishipr

SEPTEMBER 29, 2022

In the United States, the overall trade value of counterfeit products is expected to reach $991 billion by the end of this year. For instance, a trademark safeguards the brand name, slogan, logo, tagline, etc., For instance, a trademark safeguards the brand name, slogan, logo, tagline, etc., associated with a product.

Branding 52

Branding Brands Branding Intellectual Property 52

azrights

JULY 27, 2021

So it’s vitally important to develop your brand in a way that helps you derive optimal business value. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

43(B)log

JUNE 24, 2022

Relationship to use as a trademark; symmetry b/t types of use that might allow acquisition of rights v. types of use that might infringe? Past issues like TM use and failure to function may appear in a new light through the lens of ornamentality. Janis & Dinwoodie were not fans of symmetry in P v. Could we do something similar in ornamentality?

Trademark Law 75

Trademark Law Law Trademark Registration 75