Fanciful Trademark: A Comprehensive Explanation
LexBlog IP
APRIL 27, 2022
Generally, there are four times of trademarks: Fanciful or Arbitrary. Interestingly, the courts lump together fanciful trademarks with “arbitrary” trademarks with respect to strength. In addition, fanciful marks are more likely to obtain trademark registration (i.e., Fanciful Versus Arbitrary Trademarks.
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