Licensing vs. Franchising: Are You Accidentally Creating a Franchise?
IP Intelligence
JUNE 6, 2023
A trademark license may seem straightforward. From a 5,000-foot view, a franchise involves one party allowing another to use its brand, which may include products and services, intellectual property, and sometimes more, in exchange for a fee. This could inadvertently create a franchise and subject you to civil and criminal penalties.
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