Trademark Dilution: Understanding, Forms, And Legal Implications Under The Trademarks Act Of 1999
IP and Legal Filings
OCTOBER 28, 2023
Introduction The Trademarks Act of 1999 introduced trademark dilution. The use of trademarks helps a company set itself apart from its rivals’ products and services. A feature of trademark law known as trademark dilution gives the brand owner exclusive rights to the mark, providing them a strong and recognisable trademark.
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