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From Static Symbols to Fluid Brand Identities

IP and Legal Filings

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

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CD Projekt’s Legal Pressure Pushes GOG-Games to The Dark Web

TorrentFreak

Most notably, it becomes much easier for pirates to copy and share games. And indeed, new GOG games were swiftly shared online, including on a site that even copied its name: GOG-Games.com. CD Project likely anticipated that their games would be pirated, but seeing a site use its own brand to promote pirated games must have stung.

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Piracy Relic ‘Putlocker.com’ Auctioned Off For $102,499

TorrentFreak

All of these sites have long since disappeared, but interestingly their brands live on. It’s perhaps fitting that sites that relied heavily on copying are being copied themselves; the original operators can hardly complain about that. Putlocker.com. Government’s notorious markets report.

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Connect 4: Trade Dress Infringement and Secondary Meaning

The IP Law Blog

P and P Imports (“P&P”) sells outdoor games under its GoSports brand, and in December 2016, it began selling its “Giant 4 in a Row Game” that was based on the classic tabletop version. The Ninth Circuit first recognized that “proof of copying strongly supports an inference of secondary meaning.”

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Old bottles for "New Certan"? Bordeaux wine producer brings unsuccessful passing off claim in the Australian Federal Court

The IPKat

Kreglinger's first vintage of the wine promoted and sold as "New Certan" was the 2011 vintage, released in 2013. The redesigned packaging of New Certan The critical issue was damage. Justice Beach determined that "there is no evidence that VCC has suffered any loss or damage at all, and there is similarly no basis to infer that it would."

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shipping facilitator escapes direct (c)/TM claims; alleged hinkiness not enough for contributory liability either

43(B)log

for unlawfully manufacturing, importing, advertising, marketing, selling, and distributing unauthorized, counterfeit versions of its popular CAKE brand of hemp-derived Delta-8 products. 2011), the court cited with approval a “know or have reason to know” standard. AKF sued LCF etc. AT&T Mobility, LLC, 710 F.3d 3d 1068 (9th Cir.

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Delhi High Court grants injunction against ‘dialmytrip’ in MakeMyTrip India Private Limited v. Dialmytrip Tech Private Limited

SpicyIP

For the benefit of readers, I am copy-pasting the relevant parts of the judgment: “9. states that “The brand names serve as information ‘chunks’. Given, only a familiar brand name, a host of relevant and important information can be efficiently called into consciousness.”