Can Slogan Be Registered As A Trademark? – EU Perspective
IP and Legal Filings
FEBRUARY 20, 2022
Slogans are brief, memorable words that are commonly used in advertising to promote a specific company. Companies seek to protect the value of their trademarks since they can be quite valuable to the brand. Using a mark as an advertising slogan, on the other hand, does not prevent it from being registered as a trademark.
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