Google’s Search Disambiguation Doesn’t Create Initial Interest Confusion–Aliign v. lululemon
Technology & Marketing Law Blog
JULY 25, 2021
In 2015, it extended the “Align” mark to yoga apparel, which has generated $1B in sales. lululemon’s brand also displays prominently in its keyword ads. More Posts About Keyword Advertising. Ohio Bans Competitive Keyword Advertising by Lawyers. lululemon is the well-known yoga gear company. Google cases.
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